10/20/25 07:25:00
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10/20 07:20 CDT Graham Potter returns to Sweden as national team coach on World
Cup quest after Premier League stint
Graham Potter returns to Sweden as national team coach on World Cup quest after
Premier League stint
By STEVE DOUGLAS
AP Sports Writer
Graham Potter returned to Swedish soccer Monday as coach of its underperforming
national team on a short-term mission: To qualify for the World Cup.
After a turbulent six years working in the Premier League, the 50-year-old
Englishman has taken his first job in international soccer in the country where
his coaching journey began in earnest --- back in 2011 at Ostersund, a small,
unheralded team that he guided from the fourth tier to Sweden's top division.
Fourteen years later, he will take charge of a national team filled with stars
from the Premier League like Alexander Isak and Viktor Gykeres but
underachieving after losing three straight games in qualifying for the 2026
World Cup.
After firing Danish coach Jon Dahl Tomasson, the Swedish Football Association
has hired another foreign-born coach in Potter on an initial deal that will see
him take control for the team's final World Cup qualifiers against Switzerland
and Slovenia next month. He will also coach Sweden in the World Cup playoffs in
March, which Sweden is likely to reach by virtue of winning its most recent
Nations League group.
If Sweden qualifies for the World Cup, Potter will lead the team at the
tournament being co-hosted by the United States, Canada and Mexico.
Potter understood the initial nature of the role, telling a hastily arranged
news conference: "For me, it's very simple --- there's no talk of building or
changing or philosophy or anything like this. It's just to win games to get to
the World Cup."
Where it started
The appointment marks a return to Sweden for Potter, who coached Ostersund from
2011-18 --- leading the team from the amateur ranks into Sweden's top league in
2015 and the Swedish Cup title in 2017.
That qualified Ostersund for the Europa League, where it advanced to the
knockout stage before losing to Arsenal despite winning the second leg 2-1 at
Emirates Stadium.
Potter was regarded as a forward-thinking coach with a team-orientated playing
philosophy and open to outside-of-the-box ideas about squad unity. During his
time at Ostersund, for example, the club developed a "Culture Academy" where
players learned skills such as stand-up comedy, art, dancing and rapping, and
performed them in front of the city's inhabitants to challenge mental processes
and decision-making under pressure.
With a lofty reputation, Potter --- who had a modest playing career in
England's lower leagues --- returned to Britain to coach, firstly at Swansea
and then in the Premier League with Brighton.
He was the first manager hired by Chelsea's new American ownership and didn't
last seven months in a tenure played out in chaotic circumstances before being
fired in April 2023. His most recent coaching stint was also underwhelming, at
West Ham from January to September this year.
"With Graham Potter, we are getting a strong and experienced leader who has
been tested at the absolute highest level," Swedish FA president Simon strm
said.
Potter said he was "very humbled by the assignment, but also incredibly
inspired."
"When you're a kid, you dream of the World Cup," Potter said. "The opportunity
to help a country that's so close to my heart, that's played an incredibly
important role in my career and life ... to have this opportunity to help and
get to the World Cup is incredibly exciting."
Underperforming stars
Sweden's squad boasts high-profile players including Isak and Gykeres --- the
starting strikers for Liverpool and Arsenal, respectively --- Tottenham
midfielder Lucas Bergvall, and wingers Anthony Elanga of Newcastle and Roony
Bardghji of Barcelona.
However, the team is in last place in its World Cup qualifying group on one
point from four games, after successive humiliating defeats to Kosovo either
side of a loss to Switzerland.
Tomasson was unable to get the best out of Sweden's attacking riches. Now it's
Potter's turn and he wants to find a better balance in the team.
"From my experience of Swedish football, my respect of Swedish football and
what I learned from Swedish football, the collective is the most important
thing," Potter said, adding: "We've clearly got some top players but football
isn't about the 11 best, it's the best 11."
___ AP soccer: https://apnews.com/hub/soccer
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