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03/23 11:58 CDT March Madness surges to its best TV start with viewership up 5%
March Madness surges to its best TV start with viewership up 5%
NEW YORK (AP) --- The NCAA Tournament is off to its best start on record.
The tournament averaged 9.8 million for the first three days (the First Four on
Tuesday and Wednesday along with Thursday's first round) according to Nielsen,
a 5% increase from last year. CBS and TNT began showing all of the games in
2011 after CBS had done early rounds in regional windows from 1991 through 2010.
Thursday's opening round games across CBS, TBS, TNT and truTV averaged 9.8
million viewers, according to Nielsen, a 6% increase over last year.
The primetime games --- which included VCU's 82-78 win over North Carolina ---
averaged 12.5 million, making it the most-watched first-round window in NCAA
Tournament history.
Tuesday and Wednesday's First Four games totaled 7.5 million on truTV. Miami
(Ohio's) 89-79 victory over SMU on Wednesday averaged 2.8 million, making the
most-watched First Four game when they take place in Dayton, Ohio. The 2021
First Four took place throughout Indiana because of COVID-19, and the games
were all on a Thursday.
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AP March Madness: https://apnews.com/hub/march-madness
